When it comes to online advertising, there’s no better place to be than Google. Google has the most advanced advertising platform on the internet that makes it easier than ever to direct qualified leads to your business and increase conversions and revenue. Here are 5 Google AdWords tips to help maximize your ROI by increasing the conversion rate and reducing the cost per conversion.
1. Make Sure You Are Using Conversion/Goal Tracking
Conversion tracking is free and shows you what happens after a customer interacts with your ad. You can track calls, newsletter sign-ups, product purchases, and app downloads. When a customer calls or contacts you, conversion tracking will tell you which ad was responsible for the customer taking action.
2. Take Advantage of Ad Extensions
Ad extensions improve your ad by adding additional information and increasing the space the ad takes up on Google. A more prominent advertisement with more details will increase your click-through-rate (CTR) and overall ad performance.
3. Target Locations Where Your Ads Are Working Best
Create separate campaigns targeting the areas that your ads are performing the best. Segmenting your campaigns will allow you to double down on places that are converting well and pull back on the areas that are not.
4. Update Your Negative Keywords Weekly
Negative keywords stop your ad from appearing for specific search terms. For example, if you set “free” as a negative keyword then when someone searches for “free drug rehab” your ad will not appear.
5. Always Run Multiple Ads (Split Testing)
Split testing is using multiple versions of an ad or a landing page to see which ones perform the best. Run at least two ads per ad group. Then, each week pause the non-performing ad and replace it with a variation of the top performing ad. This way you are continually adapting and improving your campaign.